80: What if you get hit by a bus?

In this episode, Mitchell and Gavin prepare SixSides for its biggest rollout yet, get serious about the business’s bus factor before Mitch heads away, and shift the focus from frantic product development to sales, product-led growth and bringing 6,000 World Police and Fire Games athletes onto the platform. Chapters (00:00) - Intro and a massive release week (02:18) - Bringing 6,000 athletes onto SixSides (07:56) - What if Mitch gets hit by a bus? (11:29) - Gavin learns to drive a dingo and prepares to sell (15:38) - Finding the product-led growth magic number (20:15) - From free users to enterprise pricing (21:04) - Rebuilding the SixSides marketing site with AI (26:05) - Meet Scout, our new AI assistant (32:22) - Replacing AuthKit and adding public events (34:43) - One final push before Mitch goes on holidays In this episode, we cover:Preparing SixSides for 6,000 World Police and Fire Games athletes Shipping an emergency mobile app release ahead of a major customer rollout Apple and Google app review times when you are racing a production deadline Reducing key-person risk and the importance of a SaaS business continuity plan Documenting production systems before a technical founder goes on holidays Moving from product development into a much stronger B2B SaaS sales push Using sporting associations as a potential niche go-to-market strategy Turning event attendees into community organisers through product-led growth Finding the conversion rate or "magic number" behind SixSides' growth loop Building a pricing pathway from free communities through to enterprise customers Redesigning the SixSides marketing website with Figma and Claude Code Using screenshots and AI coding tools to rapidly reproduce web designs Introducing Scout, SixSides' AI assistant for managing communities and events Giving AI assistants page and event context inside a SaaS product Replacing WorkOS AuthKit with a custom login flow for World Police and Fire Games athletes Adding public events and access controls inside the SixSides mobile app Got questions or topics you want us to cover? Email us at [email protected] If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides SixSides on Skool: Community Builders Network