You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode. <br/><br/>Get full access to #HumanBoss by Jeff Swan at <a href="https://jeffswan18.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jeffswan18.substack.com/subscribe</a>

You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode.

FTF Fridays 50: Customer Over Product

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