Is This a Campaign or a Compelling Issue?

Not every important issue is a campaign. In this special bonus episode, Claire and Tykee step off the Survivor beach and into the world of birding to workshop a real movement in real time. Using the documentary Bird Names and the Bird Names for Birds initiative as a live case study, they ask one deceptively simple question: Is this a campaign… or just a really compelling issue? Together, they unpack the difference between values, storytelling, and strategy. Through a live coaching session, Claire helps Tykee transform a compelling issue into a campaign by identifying decision-makers, mapping power, and building a strategy that can actually move them. Along the way, they explore why moral clarity alone rarely changes institutions. The core lesson: a campaign isn't measured by how many people agree with you, but by your ability to get a specific decision-maker to act. Whether you're working to change policy, transform an institution, or wondering why your advocacy feels stuck, this episode offers a practical framework for turning issues into campaigns—and attention into power. Watch the documentary here: https://youtu.be/OL4lCBPWUbs?si=tU2LorSs2Rj39oI_ Send your stories and questions to [email protected]! If you loved this episode, please hit follow or subscribe wherever you listen, and leave us a review to help other organizers and curious folks find us. Outwit. Outplay. Outorganize. See you next time! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfundamentals.substack.com