86: The Branding Industry Lied to You About What 'Professional' Means

"Be professional." You've heard it a thousand times. From bosses, from clients, from your own inner critic. But who actually decided what "professional" looks like? And why does it always mean smaller, quieter, beiger – for women? In this episode, I dismantle the myth of "professionalism" and call out the branding industry for selling you a cage disguised as a dress code. You'll learn why playing it safe is the riskiest thing you can do, and how to build a brand that's actually effective – not just "appropriate." Spoiler: It involves swearing, colour, opinions, and taking up space. Topics covered: The history of "professionalism" (and why it wasn't built for you) How the branding industry profits from your fear Real examples of "unprofessional" brands that dominate Your permission slip to stop playing small Listen now. 🔥 You can find more about Gemini Creative On Instagram: https://www.instagram.com/its.geminiloren Website: www.geminicreativestudio.com.au Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6 DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS: If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. ⁠Click here to subscribe on Spotify⁠ and ⁠Click here to subscribe on Apple Podcasts⁠. AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is ⁠click here to review⁠, click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!