How We’d Structure Home Service Marketing From $5M to $10M

What does the perfect marketing team actually look like for a $5M home service company trying to reach $10M? John Wilson and Jack Carr go head-to-head to build a marketing department from scratch, with Sam Preston judging every decision. They start with the exact same $5M appliance repair business, zero internal marketing employees, and a $400K payroll budget. Across five rounds, they have to decide who to hire first, what to keep outsourced, when to bring marketing in-house, and what gets cut when the budget tightens. Along the way, they break down lifecycle marketing, lead generation, PPC, SEO, content, branding, business development, multi-location growth, and why the marketing team that gets you to $5M may not be the one that gets you to $10M. ━━━━━━━━━━━━━━ In This Episode ━━━━━━━━━━━━━━ • The first marketing hire John and Jack would make at $5M • Marketing coordinator vs. lifecycle marketer • Using your existing customer database to drive more revenue • How the marketing team changes from $5M to $10M • When growth requires expanding into new markets • What should stay outsourced at $7M • Why PPC, LSA, and SEO may belong with an agency ━━━━━━━━━━━━━━ Sponsors ━━━━━━━━━━━━━━ Avoca See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao Quick Staffers Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/ Big Reputation Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid ━━━━━━━━━━━━━━ Connect ━━━━━━━━━━━━━━ John Wilson https://www.linkedin.com/in/johnbwilson1/ Jack Carr https://x.com/thehvacjack Sam Preston https://www.linkedin.com/in/sam-preston-a682103b6/ Send Us Mail! More Ways To Connect with OAO Start Here Owned and Operated Newsletter  Bonus Videos From John Leave a Review John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.