Can the UK Create Its First Trillion-Dollar Company?

What would it take for Britain to turn promising start-ups into global companies that stay and grow here? In this episode of Oxford+ in partnership with Mishcon de Reya, host Susannah de Jager speaks with Eva Barboni, Executive Director of Enterprise Britain, about the ambition, capital and talent needed to close the UK scale-up gap. Eva explains why public attitudes towards success matter, how decades of policy have steered households and pension funds towards safer assets, and why British capital behind British businesses can keep jobs, investment and decision-making in the country. The conversation covers retail investing, pension fiduciary duty, Series B funding, non-compete clauses, AI and entry-level work. It also asks how universities and regional clusters can spread the gains from new businesses more widely. The timing is apt. A September analysis from the UK Business Angels Association notes that UK-managed venture capital funds returned 13.3% a year over ten years, as pension providers explore a fund of more than £1 billion for British scale-ups. Eva’s case is clear: policy reform needs a public story that links business growth to shared prosperity. Eva Barboni: Eva Barboni is Executive Director of Enterprise Britain, where she campaigns for policies that help British companies grow and share the gains more widely. She has spent 20 years working across policy, communications and stakeholder engagement. Eva began her career on political campaigns in the United States, starting with Howard Dean’s 2003 to 2004 presidential campaign, before working on campaigns in the UK and other countries. She later founded and led Atalanta, a strategic communications consultancy ranked among PR Week’s top five ESG consultancies. Her experience combines political campaigning, public narrative and first-hand knowledge of building a business in the UK. Susannah de Jager: Susannah is a seasoned professional with over 15 years of experience in UK asset management. She has worked closely with industry experts, entrepreneurs, and government officials to shape the conversation around domestic scale-up capital. Connect with Susannah on LinkedIn and Subscribe to the Oxford+ Newsletter for Exclusive Content Oxford+ is hosted by Susannah de Jager and supported by Mishcon de Reya and HSBC Innovation Banking. Produced and Edited by Story Ninety-Four in Oxford.