472: How to Sell the Mexican Caribbean: Lori Gold on Niching, Resorts & Becoming a Destination Expert

Selling the Mexican Caribbean is about a LOT more than finding a pretty all-inclusive resort. In this episode of Passports, Profits, and Pixie Dust, I’m joined by Lori Gold, creator of Mexperts and a travel industry veteran who has spent more than 10 years living in the Mexican Caribbean. We’re talking about what travel advisors really need to know to confidently sell Mexico—from qualifying clients and understanding resort areas to getting firsthand destination experience and choosing a niche you’re genuinely passionate about. In this episode: How Lori became a Mexican Caribbean specialist Why Mexico can be more complicated to sell than advisors realize Questions to ask before recommending an all-inclusive resort How different areas of the Mexican Caribbean compare Common mistakes advisors make when matching clients with resorts How to get the most from resort site inspections Talking to clients about safety, weather, and hurricane season Why firsthand destination experience matters How passion can help you choose—and succeed in—a travel niche What Lori offers travel advisors through Mexperts One of my favorite takeaways? If you want to become known as an expert, you have to be willing to become obsessed with what you sell. Learn it. Experience it. Stay current on it. And become the person your clients trust because you know the details they can't find in a quick Google search. Connect with Lori Mexperts: https://www.exploremoremexico.com/a/2147513843/EJeoAttn Free Mexican Caribbean 101 Training: https://www.exploremoremexico.com/a/2147740282/EJeoAttn Instagram: https://www.instagram.com/explorewithlor More from Lindsay: Ready to grow your travel business? Subscribe to the podcast for more travel advisor sales, marketing, systems, and business strategies. Thinking about becoming a travel advisor? Grab my FREE 7-video Become a Travel Agent Mini-Course: https://atlastiseetheworldtravel.com/becoming-a-travel-agent/