How to become an Official SXSW Music Artist

Ever wondered what it takes to perform at SXSW? In the latest episode of Pause/Play, we sit down with SXSW’s VP of Music Festival, B. Hobbs, and Senior Music Programmer Berkli Johnson to find out how artists are selected to perform at one of the biggest music festivals in the world. They walk us through the application process, share the do’s and don’ts of applying, explain how SXSW can be a… Source