Lindsay Pinchuk: It's Never Wrong to Do What's Right

Lindsay Pinchuk built a seven-figure company from scratch, sold it, and became a mentor to hundreds of women over 40 who thought it was too late to start. Then, October 8th, 2023 happened. She posted a video in the parking lot of Whole Foods about what it felt like to be a Jewish American woman, and woke up to 100,000 views and a comment section full of "me too." Three years later, speaking up for what's right didn't cost her the business. Inquiries went up 500%. If you needed a reminder that it's never too late to chase your dreams - this episode is it. Follow Lindsay on socials @LindsayPinchuk and check out her work at www.lindsaypinchuk.comSupport our work: buymeacoffee.com/peoplejewwannaknowWhat We Discuss: 00:00 Intro & Episode Agenda 02:00 From advertising to Bump Club to Dear FoundHer 07:00 The Whole Foods parking lot video that changed everything 11:00 Fracturing, infighting, and why antisemitism shouldn't have a political party 15:00 Getting brands to work with Jewish creators 20:00 Why activism isn't a career (and why you need another lane) 28:00 What hundreds of female founders taught her 34:00 Raising two daughters after October 7th 40:00 The "From the River to the Sea" shirt and the letter to the principal 47:00 The SWEEP marketing framework 52:00 Closing Remarks & Guest Nomination