Adia Sowho, ex-MTN CMO, Turnaround Expert and Growth Executive shares how to SCALE your business

When is a business truly ready to scale? WATCH Full Episode Saturday, July 25thWe explore the difference between simply growing a business and scaling it sustainably. The key question is whether you truly understand the core equations that drive your business, from revenue and customer behavior to incentives and profitability. Growth may mean getting bigger, but true scaling means that each incremental unit of value becomes more efficient and less costly to produce.A powerful conversation about understanding your business model, knowing your customers' motivations, and recognizing when your business is genuinely ready to scale. Follow Adia SowhoLinkedIn: https://uk.linkedin.com/in/adiasowhoFollow PeriscopeLinkedIn: https://www.linkedin.com/company/periscope-podcast/Instagram: https://www.instagram.com/periscope.podcastTikTok: https://www.tiktok.com/@periscope.podcastWebsite: https://www.periscope.media/