Don't just grow your business, SCALE 10X using insights from ADIA SOWHO, ex MTN CMO & Growth Expert

How do you know when your business is truly ready to scale?Growing a business and scaling a business are not the same thing.In this episode of Periscope, Lola Masha sits down with Adia Sowho, to unpack what founders need to know to scale their businesses. We explore what it really takes to build and scale businesses in complexa markets. Our guest, Adia Sowho, shares practical insights on identifying the key equations that drive your business, understanding your most important operational metrics, aligning incentives, and building the systems and infrastructure needed for sustainable scale.The conversation explores a critical question for every founder: are you simply getting bigger, or are you becoming more efficient as you grow?We discuss:• How to identify whether your business is truly ready to scale• The key equations and operational metrics every business needs to understand• Why a North Star metric is not enough on its own• The difference between growth and scaling• How incentives shape business performance• Why founders need to understand the real needs of their customers• The importance of infrastructure, processes and systems for scaling• How to recognize when a business needs to course-correct• Why solutions should be built around real customer problems—not trendsWhether you're an entrepreneur, operator, investor or business leader, this episode offers a practical framework for thinking about growth and scale in African and other complex markets.🎙️ Welcome to Periscope - the podcast helping founders see what they may not already know.Subscribe for more conversations on entrepreneurship, technology, fundraising, finance, AI, governance, regulation and the messy realities of building businesses.⏱️ Chapters00:00 — The early signs a business is ready to scale01:21 — Welcome to Periscope02:03 — Meet today's guest10:26 — Designing for scale in complex markets11:15 — When is a business truly ready to scale?11:48 — Understanding the key equations in your business12:18 — Finding the right North Star metric12:35 — Why a North Star metric is not enough13:02 — Understanding the drivers behind your metrics#PeriscopePodcast #Entrepreneurship #BusinessGrowth #Scaling #AfricanBusiness #Startups #BusinessStrategy #Leadership #AfricaTechFollow Adia SowhoLinkedIn: https://uk.linkedin.com/in/adiasowhoFollow PeriscopeLinkedIn: https://www.linkedin.com/company/periscope-podcast/Instagram: https://www.instagram.com/periscope.podcastTikTok: https://www.tiktok.com/@periscope.podcastWebsite: https://www.periscope.media/