Persuasion by the Pint

Jonathan Taylor and Sean McCool

450: When AI Does the Searching, Will It Recommend Your Business? Interview with Matt Goren

OCT 10, 202666 MIN

Description

On this episode, Matt Goren joins us to discuss AI search. Matt is the founder of RunOctopus, an AI search visibility platform to help companies get found and cited, and we’ll explore what that shift means for earning attention, building credibility, and becoming a business AI recommends. Matt is a marketing and growth specialist who builds the systems behind business growth—from advertising and content to AI-powered tools. Matt ran a marketing agency for five years, managing more than $40 million in advertising spend, and has led marketing for brands including Tom’s Key, Hungry Bark, and Digital Dream Labs.  Today, Matt helps businesses navigate a new question: When customers turn to AI for answers, will your business show up? You can have your site analyzed at https://www.runoctopus.com. The post 450: When AI Does the Searching, Will It Recommend Your Business? Interview with Matt Goren first appeared on Persuasion by the Pint.