451: A Chicken Purse, a Comedian, and the Science of Getting Customers to Act- A Flight of Persuasion

On this episode, we’ll be covering a flight of persuasion topics: A comedian created his own production company to get gigs: https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW1yaXNiYXdq Is the best sales copy a shorter path to buying? Revlon shared results from Amazon interactive video ads with dynamically personalized calls to action –  https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/ Walmart’s chicken purse: Walmart explained how jokes about carrying rotisserie-chicken packaging like a purse inspired an actual $5.97 bag. Its executive said the initial 5,000-bag drop sold out online in 90 minutes; social teasing and influencer seeding supported it. https://www.marketingbrew.com/stories/walmart-rotisserie-chicken-social-listening-strategy Quality” is not proof: Omaha Steaks gets specific: Omaha Steaks’ “No Bull” platform replaces broad quality language with explanations of sourcing, aging, and hand-cutting. The company reported a 46% increase in conversion rates – https://www.marketingdive.com/news/inside-omaha-steaks-efforts-to-ditch-marketing-bull-and-attract-gen-z/832062/ The post 451: A Chicken Purse, a Comedian, and the Science of Getting Customers to Act- A Flight of Persuasion first appeared on Persuasion by the Pint.