Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer on Building Business Cases for Genomics

A panel discussion and interactive Q & A with genetic counseling directors, healthcare consultants, and business case experts. Hosted by Kira Dineen. Dr. Colleen Campbell, Megan Trinkle-Knotts, and Andrea Spencer discuss: Where to begin: connections and resources to get started How to craft compelling narratives The numbers behind the story: backing up cases with data Best practices for building strong business cases Resources: NSGC Cancer Genetics Business Case Toolkit An Introduction to the Genetic Counseling Business Case Experience: Learnings from NSGC’s First Business Case Summit