From Stats to Story: Lou DeCola, Stacey Steffes and Danielle Moniz on Building a Strong Salon Today 200 Entry

[339] A Salon Today 200 entry is more than a chance to earn recognition. The process can help you take a step back, see what’s working in your business and spot where you want to grow next. In this episode, past honorees Lou DeCola, Stacey Steffes and Danielle Moniz share what it's really like to submit an application. They delve into how to choose the story and category that fit your salon, bring data into your essays, and move past the feeling that your business isn’t “special enough” to apply. From Stacey and Danielle’s 48-hour application sprint to Lou’s many years of entries, you're left with a reflection on the growth that gets uncovered in the process and a reminder that honest, heartfelt storytelling matters. The 2027 Salon Today 200 application deadline has been extended to November 15, 2026, and 46% of last year’s honorees were first-time applicants! Want help building your entry? Watch the on-demand webinar, From Stats to Story: Building a Strong Salon Today 200 Entry, for practical application advice, Phorest reports to explore and a weekly action plan. Apply for the 2027 Salon Today 200 Connect with Lou DeCola, Stacey Steffes & Danielle Moniz Learn more about DeCola Salon and connect with Lou on Instagram @lou.decola Learn more about Envy Studio / Drift Spa and connect with Stacey & Danielle on Instagram @stacey_steffes @danimonizmua All things Phorest Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest! Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.