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Podcast Network Insights: Understanding the Business of Podcast "Networks"
Greg Wasserman, Podcast Leader & Relationship Generator
Growing an Intentional Podcast Network: People, Values, and Adaptation
SEP 17, 202674 MIN
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Description
What happens when a podcast network isn’t just a distribution tool, but the core engine of a larger business built around trust and long-term value? This conversation with Hank Fuerst unpacks how intentional (and sometimes accidental) decisions about structure, strategy, and monetization can ripple through the whole organization. It’s a grounded look at the evolving definition of “podcast network”—and why that definition keeps shifting.
Hank Fuerst has spent over a decade steering and scaling one of the country’s largest independent podcast networks, Ramsey Network, operating at a national level with a team of 75 supporting fewer than 10 active shows. With roots in radio, a mission steeped in financial education and advice, his network has thrived through strategic adaptation and a clear focus on fit, consistency, and audience trust.
Listen for:
11:18 Starting as an independent radio network
27:24 Team structure and media challenges
31:20 Tech insights from an independent creator
37:35 Developing fan engagement tools
44:46 Early adoption in digital media
54:36 Future of podcasting and media
01:08:00 Finding purpose in content creation
CONNECT WITH GUEST: HANK FUERST, VICE PRESIDENT | RAMSEY NETWORK
Website | LinkedIn | Instagram
Hank’s rec: Podcasts: The Dr. John Delony Show | Dear Hank & John Book: Killers of the Flower Moon by David Grann
CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM
Website | LinkedIn
Greg’s book rec: Return on Courage by Ryan Berman
Systems, Sponsors, and Partners:
Hosted with RSS.com Podcast Hosting
Produced by Stories & Strategies
Content Repurposed with Castmagic
Podcast Project Management with Northflow
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