82: Why Your Podcast Isn't Getting Found and What to Fix First

MAY 27, 202616 MIN

Description

Your podcast isn't growing, and it's not because your content isn't good. But the name, description, and titles you're using aren't telling the algorithm or a brand-new listener what your show is about. This episode is for podcasters who are tired of being invisible to everyone outside their existing audience. We're getting into why podcast discoverability is the most underworked lever in podcasting, what signals your show is sending right now, and the story of a client whose downloads had plateaued for 18 months, until we fixed her metadata and she started showing up in search results she'd never seen before. If you've ever wondered why people aren't finding your show, this episode will show you exactly where to look first. 00:00 – Why Your Podcast Name Might Be Killing Your Discoverability 03:34 – How Podcast Platforms Work as Search Engines 08:27 – What to Do When Renaming Your Show Isn't an Option 13:48 – Your Podcast Discoverability Audit Homework Check out the full show notes and resources at https://leahbryantco.com/podcast/improve-podcast-discoverability Join the waitlist for Positioned and Found - https://leahbryantco.com/positioned-and-found 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  JOIN Positioned and Found - https://leahbryantco.com/podcast-growth-program/ Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com