84: How to Grow a Podcast for Your Business With an Intentional Content Strategy

Your podcast is putting out content and still not generating leads or client inquiries. You know the show could be doing more for your business, but you're not sure what's missing. This episode is for the established podcaster who's been showing up consistently and still can't point to a single client who came through the show. The problem underneath inconsistent results is almost always strategy, and most podcasters skip that layer entirely. We're getting into what intentional podcast content strategy looks like in practice, why winging your topics is costing you more than you think, and how to build a content arc that moves listeners closer to working with you. 00:00 - What Intentional Podcasting Looks Like 00:39 - What Winging It Costs You 03:19 - How I Plan Episodes and Why Each One Has a Job 10:36 - Three Questions to Ask About Your Show Right Now Check out the show notes and resources at https://leahbryantco.com/podcast/podcast-content-strategy Join the waitlist for Positioned and Found - https://leahbryantco.com/podcast-growth-program/ 📲 Have a question or win to share? Text me! You could hear it on the podcast. Ready to grow your podcast strategically?  JOIN Positioned and Found - https://leahbryantco.com/podcast-growth-program/ Book a Get Found Audit https://leahbryantco.com/getfound Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact Connect with me Threads: https://www.threads.com/@leahbryant_co Instagram: https://www.instagram.com/leahbryant_co/ This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com