Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Rosemarie Callender | Business Podcast Strategist for Coaches and Experts

Before You Fix Your Podcast, Make Sure You're Solving the Right Problem [Ep 210]

OCT 11, 202618 MIN

Description

Your podcast isn’t bringing in the enquiries, clients or sales you expected. So you think, "maybe I need more listeners, stronger calls to action or better promotion." But how do you know that's actually the problem? In this episode, we look at why knowing your podcast isn't generating the business results you want doesn't tell you what's causing the problem. You'll learn how to distinguish what you've actually observed from what you've assumed, and why understanding where listeners are getting stuck matters more than jumping straight to another strategy. Your podcast not converting is a symptom. It's not a diagnosis. If you've got a theory about why your podcast isn't bringing you clients, but you're not sure what evidence supports it, that's exactly what we investigate inside the Decision Gap Diagnostic. We look at your podcast alongside your business, buyers and offer to identify where the disconnect is happening and what makes sense to address next. If you're ready to stop guessing which part of your podcast needs fixing, apply for a diagnostic. >> EPISODE MENTIONS AND LINKS The Enquiry Isn't The First Decision: How Podcast Listeners Become Clients [Ep 206] WHERE TO GO FROM HERE Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients. Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next. Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training! Explore the website or find me on Threads Thanks for listening to the show 🙏🏽 If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.