How to Structure a Podcast Episode That Moves Listeners Closer to Becoming Clients [Ep 209]

For a lot of experts and founders, episode planning looks like making a list of things you don't want to forget to say. But the order you want to say things isn't necessarily the order your listener needs to hear them. In this episode, we're looking at why structuring your podcast around talking points can leave listeners to make important connections for themselves, even when the content is genuinely useful. You'll learn how to plan around what your listener needs to understand next, so your episodes help her see her problem differently, reach a conclusion or make a decision she couldn't make when she pressed play. The structure isn't just the order of your talking points. It's the order your listener needs to hear them. If your listeners enjoy your episodes, find them useful and keep coming back, but that engagement isn't translating into business results, it's worth investigating where the disconnect is happening. Inside the Decision Gap Diagnostic, I look at your podcast in the context of your business, your buyer and your offer to identify what's getting in the way, whether that's missing connections in your content or something else entirely. Apply for a Decision Gap Diagnostic >> EPISODE MENTIONS AND LINKS Every Podcast Episode Needs One Job. Here's How to Find It [Episode 208] Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207] WHERE TO GO FROM HERE Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients. Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next. Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training! Explore the website or find me on Threads Thanks for listening to the show 🙏🏽 If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.