The Enquiry Isn't the First Decision: How Podcast Listeners Become Clients [Ep 206]

You want your podcast to turn listeners into enquiries, clients and sales. But what if the decision to work with you happens long before someone ever enquires? In this episode, we're looking at the invisible decisions listeners make as they move from discovering your podcast to becoming ready to work with you. You'll learn why an enquiry is often the result of weeks or months of smaller decisions, and why your content needs to support what listeners are trying to understand, question or believe along the way, rather than focusing only on getting them to take action. The enquiry isn't the first decision. It's just the first decision you get to witness. If you're not sure what's happening between someone listening to your podcast and becoming ready to work with you, that's what I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, buyers and offer to understand which decisions your content is helping listeners make, where they might be getting stuck and what needs attention. Apply for a Decision Gap Diagnostic >> EPISODE MENTIONS AND LINKS What Actually Makes Podcast Listeners Ready to Become Clients? [Episode 205] Your Next Podcast Episode Starts With a Moment, Not a Topic [Episode 207] WHERE TO GO FROM HERE Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients. Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next. Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training! Explore the website or find me on Threads Thanks for listening to the show 🙏🏽 If this episode resonated with you, a rating on Spotify or a review on Apple Podcasts is always appreciated. For leave a review on Apple Podcasts, scroll down to "Ratings & Reviews," tap the five stars and share your feedback.