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Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients
Rosemarie Callender | Business Podcast Strategist for Coaches and Experts
Why Looking at Your Podcast Alone Won't Tell You Why It Isn't Bringing You Clients [Ep 211]
OCT 17, 202616 MIN
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Description
You've lost count of how many times you've gone through your podcast, trying to work out why it isn't bringing you clients. You've looked at your episode titles, rewritten your descriptions, checked your podcast analytics and changed your calls to action. But people still aren't reaching out to work with you, and you're starting to wonder what else you need to fix.
In this episode, we're looking at why you can't always work out what's stopping your podcast from bringing you clients by examining the podcast itself. You'll learn why downloads, episode content and calls to action only tell you part of the story, and why the answer might sit in your offer, your positioning or what happens after someone listens.
Just because the podcast is where you can see the symptom doesn't mean it's where you'll find the cause.
If you're starting to wonder whether the problem is actually in your podcast or somewhere else in your business, that's what I investigate inside the Decision Gap Diagnostic. I look at your podcast alongside your business, your buyer and your offer to work out where the listener-to-client journey is breaking down.
If you'd like me to investigate that for your podcast, you can find the details here.
RELATED EPISODES
→ What Role Is Your Podcast Actually Playing in Your Business? [Episode 4]
→ Before You Fix Your Podcast, Make Sure You're Solving the Right Problem [Episode 10]
WHERE TO GO FROM HERE
Decision Gap Diagnostic - Find out what's stopping your podcast from bringing in clients.
Sticking Point Session - Got a specific podcast question or decision you're stuck on? Let's work through it together so you know exactly what to do next.
Heard to Hired - Want to understand what might be happening between people listening to your podcast and deciding to hire you? Sign up for the free private audio training!
Explore the website or find me on Threads
Thanks for listening to the show 🙏🏽
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