Podcasting in Professional Services

What if new hires had a leg up on firm culture even before their first day? In this episode, John Tyreman sits down with Bethany Silvis, Marketing Strategy Manager at accounting firm Kerkering Barberio (KB) and host of Asking for a Friend. Bethany shares how operating as a solo marketer led her to pivot the firm's podcast from a lead-generation tool into a powerhouse for recruitment, intern onboarding, and internal culture building. Together, they discuss bridging the communicatio...

In this episode of Podcasting in Professional Services, John Tyreman sits down with Christian Brim, founder and CEO of The Core Group, author of Profit First for Creatives, and host of The Profitable Creative and The Chris Project podcasts. Christian shares his journey of pivoting his 30-year-old firm to focus specifically on creative professionals and how he ended up launching his own show after guesting on other podcasts failed to spark the deep conversations he wanted to have. They explor...

In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording...

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month. Bob Borson shares the transition from blogg...

In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry. Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture o...