Podcast hosts are your friends: but better

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more A technical issue means today's issue is 12 hours later than usual. Sorry! We'll be back in 12 hours with Friday's Podnews. Fans trust the creators they listen to as much - or more than - their own friends, according to new research released today. The data, from SmithGeiger commissioned by Wondery, also suggests that clips are almost twice as effective as word-of-mouth in bringing new viewers to a show. 71% trust their favorite creator over social media influencers, too. The report is a free download. First look: Podcast ads are getting more targeted - Triton Digital announced the integration of Datonics audience data into its ad platform. The company suggests ad-buyers will gain the ability to target precisely and reach new audiences. Is Apple Podcasts appearing correctly in your podcast statistics? Listen to a podcast episode using Apple Podcasts (without auto-downloading it first), and it appears to make three download requests - two marked bytes=0-1 which the IAB Podcast Measurement Guidelines v2.3 say should be disregarded: the only one that counts is the one marked "AppleCoreMedia" - which hasn't been used by Apple Podcasts as a user-agent since Mar 2023. (To check the user-agent, we used our guide here. We're running iOS 27.2 beta; but this behaviour was also present in the public release of iOS 27.) The IAB Podcast Measurement Guidelines v2.3 were made final on Sep 29. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Book a Confidential Meeting with John Wordock — Does your podcast need help? Is your podcast network planning for 2027? Contact adviser John Wordock. He lives where content strategy meets audience and revenue. So book time with John today. Grow YouTube Subscribers + Watch Time — Audiencelift.com helps you attract real subscribers who watch, engage, and come back. Build the watch time and audience momentum your YT channel needs. Book a campaign today! Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Audiohook, Libsyn, Scicomm Media, Sounds Profitable, Cohost, PAVE Studios, Podscribe, The Content Creator's Accountant, audioBoom, Magid, Simplecast, RedCircle, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, ARN's iHeartPodcast Network Aust, Jonekiri, Podium , Hypecast, POW PR, iono.fm, SoundStack, Companion Arts, Podium, Blubrry, Frequency, Locked On Podcast Network, Voxtopica, Ausha, Castbox, Tink Media, The Podcast Haven, Truefans, Compliance Podcast Network, Red Seat Ventures, Podcast Movement, PodAnalyst, Health Podcast Network, Rhapsody Voices, Sonic Influencer Marketing, Headliner, CreatorX, Jam Street Media, Transistor, Lemonada Media, Rephonic, Double Elvis Productions, Diversion Podcasts, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Revolver Podcasts, School of Podcasting, Lower Street, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Hudson Hintze