For 18-34s, time with podcasts nears time with radio

Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected] Nielsen released The Record: Q3 2026 US audio listening trends. Podcasts achieve 21% of ad-supported audio time among US audiences, says the data - significantly larger than ad-supported music services. Radio is almost three times larger, however, at 61%. The story's different for younger audiences, though: for 18-34s, podcasts account for 33% of all audio time, and radio is only slightly larger at 42%. Edison Research's data shows that total podcast consumption time in the US has increased 386% in ten years. Podtrac released its October 2026 rankings. On the run-up to the recent mid-term elections, DailyWire increased its audience most in the US; the FOX Audio Network increasing most on the global multi-channel ranker. The ParaPod Podcast Awards announced its winners for 2026. The awards received more than 900 submissions. Podcast of the Year went to Acid for Squares, the alternative psycho-spiritual talk show. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 💰The Podcasting Business School Newsletter📈 — Podcasting Business School is a free weekly newsletter for podcasters who want more downloads & income. Every Thursday morning, get one practical strategy that you can actually use that week. Podcasting for Business Conference — Why your business needs a podcast. Transform your podcast into a powerful business asset with the top voices in podcasting, November 16-17, 2026. Check out the agenda and join us. It's at no charge! Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Cohost, Sounds Profitable, The Content Creator's Accountant, Scicomm Media, audioBoom, Magid, Podscribe, Libsyn, RedCircle, PAVE Studios, Simplecast, PodProtect - podcast identity pr, Audiohook, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Castbox, Podium, Ausha, SoundStack, Locked On Podcast Network, Compliance Podcast Network, Podcast Movement, Truefans, POW PR, iono.fm, Frequency, ARN's iHeartPodcast Network Aust, Voxtopica, The Podcast Haven, Blubrry, Hypecast, Companion Arts, Red Seat Ventures, Podium , Tink Media, PodAnalyst, Jonekiri, Health Podcast Library, CreatorX, Rhapsody Voices, Rephonic, Double Elvis Productions, Sonic Influencer Marketing, Jam Street Media, Lemonada Media, Transistor, Diversion Podcasts, Headliner, Podcast Partnership, Content10x, Cleanfeed, Revolver Podcasts, Adopter Media, Lower Street, School of Podcasting, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Radiocentre