How to Market Your Podcast: Audio First, One Platform, and Real Community with Phil Better

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Get Through the Suck: The First 50 Episodes Martin sits down with Phil Better (Phil Lemire), host of The Podcast Mogul’s Playbook, for a wide-ranging chat about what makes podcasting work. They argue for audio-first over the video push and talk about why post-production is where most shows fall over. Phil explains how to market a show without burning out, why he wears a “Phil Better” mask, and where AI helps and where it doesn’t. There are tangents on Kevin Smith, Kiki Palmer and Joe Rogan’s Spotify deal. Stick around to the end, where listeners get an official name. Key takeaways Don’t let the technology intimidate you. A phone and a recording app will do. Video is a marketing tool, but audio is still how most people consume podcasts. Edit your first episodes yourself so you learn how you want the show to sound before handing it to an editor. Pick one tic (ums, lip smacks) to fix at a time. Expect it to take around 100 episodes to feel comfortable. Most shows fade out in post-production and promotion, not in recording. The free routes to growth are being a guest on other podcasts and joining communities where your audience already is. Answer questions there, and don’t drop links. Post everywhere at first, find the platform that gets the most interaction, and put your energy there. Phil’s milestone is 10K followers. Launch with several episodes so new listeners can binge. Give your audience a name. A community helps you more than a pile of listeners does. Make friends with other podcasters. As Phil says, a rising tide lifts all ships. Use AI for transcription, keywords and speeding up tasks, but not to create the show itself. Mentioned in this episode The Podcast Mogul’s Playbook (Phil’s show) Pop Culture Addicts (Phil’s friend Tim’s podcast, with guest Doug Jones) The Weekly Planet Crashing Out Too Many Tabs The Kiki Palmer podcast Shits and Gigs Michael Rosenbaum’s podcast Money Grows on Trees Invest In Yourself: The Digital Entrepreneur The Podcast Morning Show (Clubhouse, 8:00 AM) Kevin Smith’s films: Clerks, Dogma and Red State Connect Phil: search for The Podcast Mogul’s Playbook in your podcast app. New episodes are coming soon. Martin: themarvzone.org has all the socials and the Patreon link. Leave a review or comment, and tell Martin whether you like “Poddies.”