Anti-Chaos: Aaron Starkman on Independence, Creative Discipline, and the Last Space AI Can't Touch

Aaron Starkman may look like the wild-card creative, but he says he's the most buttoned-down person in the room. As Global Chief Creative Officer and Partner at Rethink, the fiercely independent Canadian agency, he's built a shop that refuses to sell and that people rarely leave. He and Christian get into how a chaotic childhood shaped his leadership, how a home run through a Coors Light billboard became one of the year's most talked-about campaigns, and why outdoor may be the last medium we don't share with AI. See omnystudio.com/listener for privacy information.