Audience Is Not Enough: Valeria Lipovetsky on What It Really Takes to Build in the Creator Economy

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reach alone isn’t enough and the key mistake most creators make beyond their content. See omnystudio.com/listener for privacy information.