PR Explored: The Podcast for Public Relations and Communications Pros

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Jen Elting, senior manager of strategic partnerships and media relations at the Northeast Ohio Regional Sewer District, to discuss her upcoming PRSA ICON session, “Stop Feeding the Zombies: A Strategic Triage for Communicators Drowning in Noise.” Elting describes how communicators shifted from periodic outreach to constant engagement across expanding channels, where complaints can escala...

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Wikipedia consultant and ghostwriter Jonathan Rick about how Wikipedia works and why it matters for PR. Rick explains that Wikipedia reflects what reliable mainstream media has reported, not “truth,” and editors enforce a neutral point of view, rejecting promotional language. He says the biggest misconception is confusing being accomplished with being “notable,” noting about 80% ...

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes conversion rate optimization specialist and website consultant/copywriter Gill Andrews, who shares her work helping service providers and SaaS optimize websites and teaching through content, books, and Udemy courses. They discuss why websites are often neglected (overwhelm, unclear starting point, long service-provider sales cycles, and lack of immediate ROI) and argue that content still...

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews guest Gina Rau about B2B PR and comms from an in-house perspective. Rau recounts her “bowl of spaghetti” career across B2C and B2B, agency and in-house roles, and argues that broad experience helps partnership across marketing. She contrasts in-house work—deeper company knowledge, broader responsibilities (internal/executive comms, thought leadership, organic social), heavy meeti...

In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer interviews her guest B2B growth strategist Gina Tobasso about why manufacturers and other B2B companies should treat marketing as a continuous process, especially amid ongoing uncertainty (COVID, supply chain disruptions, tariffs, reshoring). Tobasso says many B2B companies underinvest in marketing, recommending 3–5% of revenue, and warns that cutting spend dries up the funnel, slows sales, and tr...