What Makes a Story Truly Newsworthy?

Doug Simon, CEO of D S Simon Media, talks to Loren Pomerantz, President of Combined Forces Public Relations, about how to recognize what makes a story newsworthy. Loren shares why honest conversations with clients and strong relationships with journalists are essential to successful media relations. She also offers practical advice for streamlining the PR process. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.