THREEVISIONARIES. ONE FREQUENCY. A GLOBAL REVOLUTION.

Dan Rush, Livio Harris & Mac G / GetEmMacDidIt Launch the Sasha Santiago Radio Show — A New Era in Global Media, Music, and Fashion A New Frequency for a Global Generation   Los Angeles, United States - Nov 03, 2026 - The entertainment world is witnessing the convergence of three legendary careers, one visionary artist, and an unstoppable media platform. The Sasha Santiago Radio Show — launched on iHeart Radio and streaming globally — is more than a radio program. It is a cultural movement, a brand ecosystem, and the next chapter in a story written by three titans who have shaped the music industry for a combined total of nearly 100 years.    Dan Rush, CEO of PPV Live (Pay-Per-View Live Events); Livio Harris, CEO of Who's Harris Entertainment, Co-CEO of Velocity Entertainment/Velocity Music Publishing, and President of New Peak Entertainment; and Mac G, known internationally as GetEmMacDidIt — have united their decades of industry mastery to elevate recording artist, actress, model, and media personality Sasha Santiago to a global stage.    Sasha Santiago herself is a multi-hyphenate force: artist, actress, model, radio show host, and brand ambassador. She is currently starring in the television drama series Sire (EXHALE STUDIOS (@thishallelujah + @I_amsimonej)), building a fashion identity through the Goofi Bougie apparel line, and anchoring the iHeart-partnered radio show that bears her name. As Livio Harris describes it, the goal is nothing less than the Internet's Hot 97 — female-led, culturally commanding, and globally resonant.    E X E C U T I V E S P O T L I G H T : DAN RUSH CEO, PPV Live | Co-Founder, Sasha Santiago Radio Show | 30-Year Industry Veteran "Anything's possible with God first, recognizing your skill, belief in yourself, and doing your homework." Dan Rush is the architect of live experience at scale. His tenure at Comcast — where he sat in conversation with the legendary Ralph Roberts himself — gave him unmatched insight into the convergence of cable, streaming, and mobile media. That knowledge powered the launch of PPV Live, his Pay-Per-View streaming company, which has produced some of the largest live events in the world, including a landmark concert in Jamaica with attendance at the site surpassing ten million people.    His philosophy is simple, yet profound: "Even if you don't think you're an executive on certain levels, you are — especially when you transpire a thought into an action, into a manifestation."    E X E C U T I V E S P O T L I G H T : LIVIO HARRIS CEO, Who's Harris Entertainment | Co-CEO, Velocity Entertainment / Velocity Music Publishing | President, New Peak Entertainment | 36-Year Industry Veteran  "God just opened those doors for me. I just walked through them."   Livio Harris is a serial entrepreneur, music publishing mogul, talent manager, and cultural architect — a man whose fingerprints are on some of the defining moments of American popular music over the last four decades. Originally from Kansas City, Missouri, Harris arrived in Los Angeles in 1989 with nothing but ambition, and proceeded to build one of the most quietly formidable careers in entertainment.    He co-founded the Goofi Bougie fashion line (G-O-O-F-I B-O-U-G-I-E) with Mac G, with Sasha Santiago and Autumn Rae serving as inaugural brand ambassador models — a label that embodies elevated, aspirational identity with an unapologetically bold personality. He also co-founded Dizzle (dizzlebrand.com), a premium spirits brand with partners Mike Dizzle and Chris Roker.    E X E C U T I V E S P O T L I G H T : MAC G / GetEmMacDidIt Music Producer | Co-Founder, Goofi Bougie | Producer, Sasha Santiago Radio Show | 30-Year Production Veteran  "That beat on your hard drive might just be your next major hit. Life-changing opportunities — just keep going."   Mac G — born in Philadelphia, Pennsylvania and known across the industry as GetEmMacDidIt — is one of the most seasoned and versatile music producers in the game, with a career spanning three decades and a discography that defines multiple eras of urban music. His sound, his instincts, and his production philosophy have shaped the careers of global superstars and left an indelible mark on the culture.    His message to every producer grinding in obscurity echoes the belief system that has driven his own career: "Don't give up on your dream. Keep great sounds in your arsenal. Stay current, stay inspired. That beat on your hard drive might just be your next major hit."    THE SASHA SANTIAGO RADIO SHOW — A GLOBAL MEDIA PLATFORM   Born at the intersection of music, media, fashion, and cultural influence, the Sasha Santiago Radio Show on iHeart Radio represents a new template for 21st-century broadcasting. Hosted by the multihyphenate Sasha Santiago — artist, actress, model, brand ambassador, and cultural voice — the show is designed to transcend the traditional radio format and become a fully realized brand ecosystem with global reach.    Sasha Santiago — discoverable on Instagram at @sashasantiago_official — is simultaneously developing her music catalog under the creative direction of Mac G and Livio Harris, starring in the television drama series Sire (EXHALE STUDIOS (@thishallelujah + @I_amsimonej), in association with Hallelujah Johnson and Simone J), serving as inaugural brand ambassador for Goofi Bougie alongside model Autumn Rae, and building a media brand that will serve as the creative hub of an entertainment empire.    GOOFI BOUGIE — THE FASHION FRONTIER    Simultaneously launching alongside the radio show is Goofi Bougie (G-O-O-F-I B-O-U-G-I-E), the fashion label co-founded by Livio Harris and Mac G. More than a clothing line, Goofi Bougie is a statement of identity — the intersection of elevated ambition and unfiltered personality. As Livio Harris describes it: "You can be bougie, but we Goofi Bougie — over-the-top bougie." With Sasha Santiago and Autumn Rae as inaugural brand ambassador models, Goofi Bougie is set to move from the music world into global fashion markets   THEVISION — WHERETHIS IS GOING    Three power players. One platform. One artist. One clothing line. One radio show on the world's largest audio network. And one shared conviction: that the next chapter in global entertainment will be written by those bold enough to build it from the ground up, on their own terms.  As Dan Rush declared in his own words: "I'm looking forward to taking this thing global."    The Sasha Santiago Radio Show is live. The movement has begun.   C O N TA C T / F O L L O W :  Dan Rush / PPV Live: CEO, Pay-Per-View Live Events  Livio Harris: Instagram: @LivioAllWhiteHarris | Facebook: Livio Harris | Who's Harris Entertainment  Mac G / GetEmMacDidIt: Instagram: @MacGizzleForSho | @GetEmMacDidIt  Sasha Santiago: Instagram: @sashasantiago_official Goofi Bougie: G-O-O-F-I B-O-U-G-I-E Dizzle Spirits:dizzlebrand.com   About Sasha Santiago Los Angeles, United States, 3rd November – The Sasha Santiago Radio Show is a global multimedia platform and cultural movement launched to spotlight emerging and established talent through iHeart Radio distribution and worldwide streaming. Founded through the partnership of veteran executives Dan Rush (PPV Live), Livio Harris (Who's Harris Entertainment), and producer Mac G, the venture combines decades of music, entertainment, and brand-building expertise. Its core mission is to elevate artists like Sasha Santiago while building interconnected brands in radio, fashion (Goofi Bougie), spirits (Dizzle Spirits), and television, delivering authentic entertainment content and opportunities on a global scale. Media Contact Company: Sasha Santiago Contact Name: Sasha Santiago Phone: 267-307-2990 Website: https://sashasantiagoofficial.com/