Roaring With Audacity: Building a Personal Brand Before You Feel Ready | 175: Ms. Muthoni Njoroge

Ms. Muthoni Njoroge, widely known as “The LinkedIn Lioness,” is a multi-award-winning Personal Branding and LinkedIn Expert based in Nairobi, Kenya. She helps consultants, trainers, coaches and subject-matter experts grow their visibility, build standout personal brands and attract opportunities through LinkedIn. After discovering the platform in 2019, Muthoni turned her passion for social media into a full-time career, working with hundreds of clients and training thousands of professionals across more than 20 countries. Tune into this episode to discover Muthoni’s journey from growing up in Kenya to building a LinkedIn audience of nearly 100,000 followers. Learn the story behind “The LinkedIn Lioness,” her approach to LinkedIn growth and content creation, and why storytelling, creativity and audacity have shaped her success. Muthoni also shares how she built her community, uses AI without losing authenticity, and why showing up before you feel ready can unlock unexpected opportunities. Connect with Muthoni: https://www.linkedin.com/in/ms-muthoni-njoroge-the-personal-branding-expert/ https://www.youtube.com/@ms.muthoni.njoroge https://www.muthoninjoroge.com/ Timestamps: 00:00 - Coming Up 01:11 - Meet the LinkedIn Lioness 01:46 - The Story Behind the LinkedIn Lioness 03:22 - From Journalism to LinkedIn 05:33 - Turning LinkedIn Into a Business 08:56 - Building the Personal Branding Academy 10:03 - Why Audacity Matters 12:14 - Building Confidence and Public Speaking Skills 14:38 - Who Should Build a Personal Brand on LinkedIn 16:50 - How LinkedIn Has Changed 19:24 - The Future of LinkedIn and AI 21:52 - How to Grow on LinkedIn 23:45 - Turning Trending Topics Into Content 25:39 - Creativity, Opinions and Personal Branding 27:48 - Building a Research Library for Content 29:28 - Creating Consistently Without Burning Out 32:29 - Creating LinkedIn Posts With AI 34:48 - Preventing Burnout 36:12 - The Rise of LinkedIn in Kenya 38:48 - Life Outside LinkedIn 42:52 - Books for Building an Online Business 44:09 - Where to Find Muthoni 46:41 - What Muthoni Is Building Next 47:53 - Why You Should Start Before You Feel Ready Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.