The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe

Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR. In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else. Connect with Niall: https://www.linkedin.com/in/niall-ratcliffe/ https://www.niallratcliffe.com/ https://www.noticed.co/ Timestamps: 00:00 - Why business success takes longer than you think 01:11 - Meet Niall Ratcliffe 01:45 - From economics to marketing 04:15 - The moment he knew he wanted his own agency 06:01 - £100K in 11 days 09:15 - How he spotted the LinkedIn opportunity 13:30 - LinkedIn then vs LinkedIn now 18:40 - Is it too late to start on LinkedIn? 19:35 - Why people misunderstand LinkedIn 21:33 - How to stand out in today's job market 24:49 - How to get your first clients 28:16 - The client he'd love to work with 29:05 - The inspiration behind noticed. 31:10 - Running, jiu-jitsu & life outside business 34:00 - Books that changed how he thinks 36:03 - The future of LinkedIn 37:28 - How noticed. got its name 39:30 - Why LinkedIn is still the biggest opportunity Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.