Why Your Offer Isn’t Selling: Finding the Real Problem Before You Market It | 174: Melissa Campbell Porter

Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process. Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to building a business of her own, why she decided to walk away, what she tried along the way, and how she eventually built her business on LinkedIn. We explore what makes her offer first approach different, why more content and followers will not fix a weak offer, and why she diagnoses a business before prescribing a solution. You’ll also learn how to build an offer people actually want to buy, identify what is stopping yours from converting, and make the right changes before spending more time trying to market it. Connect with Melissa: https://www.linkedin.com/in/melissa-c-porter/ Timestamps: 00:00 - Why Your Content Isn’t Converting 01:11 - Meet Melissa Campbell Porter 01:29 - From Hedge Funds to Entrepreneurship 05:09 - How Mel Grew Quickly on LinkedIn 06:06 - Diagnose Your Business Before Fixing Your Content 07:56 - What Actually Makes Your Offer Different 09:18 - Why Your Offer Isn’t Selling 10:49 - Marketing vs. Sales: Why You Need Both 12:25 - Why Your Offer Should Come First 14:19 - Why More Followers Don’t Mean More Clients 15:52 - Why People Like Your Content But Don’t Buy 17:31 - Coaching, Strategy & Taking Action 20:56 - Burnout, Overworking & Choosing Better Clients 27:06 - Why You Don’t Know Your Ideal Client Well Enough 31:52 - How to Find Your First Clients 34:41 - How Mel Grew From Zero on LinkedIn 37:04 - Cold DMs, Comments & Building Relationships 39:29 - Stop Comparing Yourself to LinkedIn Success Stories 41:23 - Why There’s No Magic Growth Strategy 41:50 - Life in Ibiza, Horse Riding & Switching Off 44:53 - Mel’s Book Recommendation 45:27 - Where to Find Mel 46:17 - The Compound Content Strategy 47:57 - Why AI Comments Destroy Trust 50:47 - The Pieces Behind a Successful Business Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.