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Product Biz Made Easy
Becky J. Anderson
069 - How to Find Where Paid Traffic Is Losing Ecommerce Sales
OCT 6, 202613 MIN
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Description
You paid for the click, but did the customer ever make it to the order? In Day 25 of 30 Days
to More Sales, Becky J. Anderson shares what happened when an ad report looked busy but
the orders did not keep up. She walks through six plain numbers that show where a paid
customer stops moving forward: spend, clicks, page visits, add-to-carts, checkouts, and
orders. You will hear a completed $120 Shopify example, plus practical ways to read the
path on Amazon, Walmart.com, TikTok Shop, Etsy, and wholesale.
Before you rewrite the ad or add more money, find out where the last paid customer left.
Episode 25 gives you six numbers that separate a traffic problem from an after-the-click
problem.

