A customer who leaves a full cart is giving you a different clue from someone who never clicked or never wanted the product. In Episode 26 of Product Biz Made Easy, Becky J. Anderson walks through the three reasons she checks first: a late surprise, an unanswered question, or checkout trouble. She uses a completed $42 Shopify example, explains how the clues change on Amazon, Walmart.com, TikTok Shop, and Etsy, and shows why another coupon is not always the right answer. A full cart is a yes that ran into something. Before you send another discount, check what surprised the customer, what she still needed to know, and what made checkout harder than it needed to be.

A customer who leaves a full cart is giving you a different clue from someone who never clicked or never wanted the product. In Episode 26 of Product Biz Made Easy, Becky J. Anderson walks through the three reasons she checks first: a late surprise, an unanswered question, or checkout trouble. She uses a completed $42 Shopify example, explains how the clues change on Amazon, Walmart.com, TikTok Shop, and Etsy, and shows why another coupon is not always the right answer.   A full cart is a yes that ran into something. Before you send another discount, check what surprised the customer, what she still needed to know, and what made checkout harder than it needed to be.

070 - Why Customers Abandon Their Cart and How to Fix Checkout

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