Three Decades, One Gym: Why Less Made Him More with Mets Analin

What does it take to stay relevant in the fitness industry for almost 30 years? In this episode of Profit Made Simple, host Dan Henderson sits down with Mets Analin, CEO and co-founder of Titan Fitness in Coogee — one of the last genuinely independent gyms in Sydney — to unpack a career that started with buying his local bodybuilding gym at 21 years old alongside his brother. Mets shares why he went from three gyms back to one and made more money doing it, why he still refuses to get off the gym floor, and how a father who cleaned at the airport set the standards that still run the business three decades on. He and Dan get into the last twelve months of change at Titan — adding HYROX, removing the crèche, turning the studio over to reformer — and why rebranding felt less like an upgrade and more like opening a completely new business. They also cover: Why curiosity and getting "in the weeds" is what keeps a 28-year operator relevant, and what it does for team retention Meeting members exactly where they're at — including the 85-year-old who nearly quit, and the woman who only wanted the corner of the spin room The three-part filter Mets uses before adding any new vertical: would I use it, do I love it, and do I love the people I'd be building it with How Suppstance, the retreats, the podcast and the recovery arm all trace back to relationships rather than gaps in the market A first look at the Titan operating system — an app and CRM built to give members access to the physios, coaches and specialists most people never get near Our favourite quotable moments: "I get in the weeds to understand." – Mets Analin "We meet people where they're at." – Mets Analin "If a gym tries to rebrand, tread with caution." – Mets Analin "Work hard and be good to your family." – Mets Analin Resources: Dan Henderson - ⁠Website⁠, ⁠Instagram⁠, ⁠Facebook⁠ and ⁠YouTube About Guest: Mets Analin is the CEO and co-founder of Titan Fitness in Coogee, which he bought with his brother at 21 and has run for almost three decades. Alongside the gym he has built Suppstance, the Elevate with Mets podcast and coaching program, retreats and a recovery business, and is bringing the Titan Games to the Sydney Fitness Expo. He is known in the industry for staying on the floor, doing every job in the building, and treating customer experience as the whole game. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: gym ownership, fitness business, customer experience, leadership, standards, business growth, rebranding, HYROX, reformer pilates, entrepreneurship, team culture, mentorship