How to Get Your Law Firm Recommended by ChatGPT

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/555. Wondering why your law firm’s marketing feels stuck—while big players seem to dominate search, referrals, and local visibility? Many law firm owners pour money into SEO, ads, or case aggregators but see little return—and spend years missing out on direct client pipelines they could control. In this episode, Moshe Amsel sits down with Lindsey Busfield, PMP-certified project manager and Vice President at Optimize My Firm, host of the acclaimed Personal Injury Marketing Minute podcast, and legal SEO expert. Together, they tackle the realities of law firm marketing in an AI-driven world—what’s working now, what’s a waste of money, and the step-by-step actions you can take (regardless of your firm’s size or market). Resources mentioned: Connect with Lindsey Busfield: Website | Email | LinkedIn How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why by Lindsey Busfield Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected]. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/