Why Every Law Firm NEEDS to Embrace AI

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/556. Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you. In this episode, Len Ward and I cover: Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the selling What agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027 The two things to set up right now: a data room, and a website chatbot that someone actually trains How AI can find the bottlenecks in your firm and tell you what to build next Why the best person to run AI at your firm is probably your most experienced team member, not your most technical one This one is for PI, family law, bankruptcy and other consumer-facing firm owners who live and die by leads and don’t have time to become AI experts. Firms that get ready now will be the ones a client’s AI recommends. The others won’t come up at all. Want to know how AI changes your firm’s pricing and profit? Listen to this episode now. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan Connect with Len Ward: Website | LinkedIn Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected]. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/