How to Know If Your Painting Business Is Actually Profitable

Send us Fan Mail How do you know if your Painting Business is actually profitable? Daniel Honan, CPA, and Cody Hall, who runs business development at Profitable Painter CPA, break down the numbers that answer it. They start with the ratio Daniel calls the key number for how your business is doing and the 3-to-1 bare minimum behind it, then move to job costing, why a job bid at 50% gross profit comes in at 35%, and the markup fix. From there they cover the close rate that signals you have room to raise prices, how often to check it, how a $15M painting company times its price increases, and the rule of three. They close with what a P&L actually shows, why it can report $35,000 in profit you never see in the bank, why clean books matter to banks and buyers, and what to do if you're years behind on your taxes. Know Your Numbers & Save Big in Taxes, Daniel Honan, CPA Every episode is made for painting business owners. Follow the show so the next one downloads automatically. FREE BOOK FOR PAINTING CONTRACTORS Free, just cover shipping. Get your copy here: profitablepaintercpa.com/book WANT DANIEL TO LOOK AT YOUR NUMBERS? Join 529+ painting contractors who know exactly where their money goes, keep more of what they earn, and scale without tax surprises. Book a free Profit Checkup here: profitablepaintercpa.com/vsl Prefer video? Watch this episode on YouTube What We Discuss: 00:00 Why your profit never matches your bank account 03:00 The key number for how your business is doing 06:07 Job costing: is each job profitable? 07:50 Why jobs never hit the gross profit you bid 10:13 "I'm already the most expensive painter" 12:29 How often to check your close rate 14:02 How a $15M painter decides when to raise prices 18:41 What a P&L shows and how often to read it 21:46 $35K profit on paper, not in the bank 26:14 Why clean books matter to banks and buyers 28:23 Taking cash off the books, and catching up on taxes Profitable Painter CPA – accounting and financial strategy for painting contractors. Visit us profitablepaintercpa.com This episode was originally recorded as a video for YouTube. If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form. And if you ever want to watch the video version, you can find it on the  Profitable Painter YouTube channel. https://www.youtube.com/@BookkeepingForPainters For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community.