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Profitable Painter Podcast
Daniel Honan, CPA
I Compared Painting Businesses at 4 Stages (When Growth Pays Off)
OCT 16, 202637 MIN
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Description
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When does growth pay off in a Painting Business? Daniel Honan, CPA, and Cody Hall break down the 4 stages of a painting business and what to focus on with your money at each one. In the startup stage ($0–$350K), pricing with production rates and a 50% gross profit target on residential repaints is what gets you to the next level, along with staying compliant on taxes and knowing when to consider an S corp. In the build stage ($350K–$1M), they cover hiring your first admin and production manager, what to pay each one, and when to start tax planning and getting help with your numbers. In the swamp ($1M–$3M), they get into how to pay a salesperson and why you need to track the GP to CAC ratio by marketing channel, and Daniel shares client data on profit at each stage. In the sellable asset stage ($3M+), they talk about removing key man risk, knowing what your business is worth, diversifying your net worth, and setting up a revocable living trust.
Know Your Numbers & Save Big in Taxes,
Daniel Honan, CPA
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Prefer video? Watch this episode on YouTube
What We Discuss:
01:35 The 4 stages of a Painting Business
03:11 Startup ($0–$350K): Daniel's first year
06:57 Production rate estimating
08:00 Markup: pricing for 50% gross profit
10:00 Staying compliant and the S corp election
11:35 Build ($350K–$1M): hiring an admin
13:34 Hiring and paying a production manager
16:34 Tax planning and help with your numbers
20:52 The swamp ($1M–$3M)
22:49 Profit by stage from our client data
25:33 Paying a salesperson
26:00 Gross profit and the GP to CAC ratio
29:52 Sellable asset ($3M+) and key man risk
32:45 Business value and diversifying
35:57 Estate planning: revocable living trusts
Profitable Painter CPA – accounting and financial strategy for painting contractors. Visit us profitablepaintercpa.com
This episode was originally recorded as a video for YouTube.
If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.
And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.
https://www.youtube.com/@BookkeepingForPainters
For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence
Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community.

