Profitcast - Helping businesses start a podcast that is profitable

It’s the question every business podcaster asks: Should I have guests on my show? If so, who and why?In this episode of Profitcast, Seth Silvers and The Real Brian challenge the traditional guest interview model. They explore why interviewing high-profile guests often fails to grow your show, when guests do make sense, and why your best content might not involve a guest at all.You’ll hear data-backed examples, guest horror stories, and a fresh framework for deciding who actually adds value to your audience. Spoiler: just because they’re famous doesn’t mean they should be on your podcast.Topics explored in this episode:(00:00) Why guest interviews became the default—and why that’s changing(03:01) Common myths about guests growing your audience(06:30) A better approach: only invite guests who solve problems(10:00) Editing reality: value ≠ credentials(14:00) Real case study: big guest, big reach... no retention(18:00) What happens when guests dilute your message(21:00) The Jordan Harbinger model: trust in the host(23:00) Why a guest should boost your show—not carry itThanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers:storyon.coSeth's LinkedIn - https://www.linkedin.com/in/sethsilvers/The Real Brian:realbrianmedia.comTRB's LinkedIn - https://www.linkedin.com/in/iamtherealbrian/realbrianshow.comTRB's YouTube Channel - https://www.youtube.com/@rockmypodcastSubscribe and Listen to The Real Brian Show Podcast HERE:Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBgAny time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfzAffiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Monetizing your podcast sounds great, but is it the right move for your show, your audience, and your business?In this episode of Profitcast, Seth Silvers and The Real Brian unpack the realities of podcast monetization in 2025. From CPMs and ad networks to value-based sponsorships and backend business strategies, they break down what actually works (and what doesn’t) for business podcasters.This episode is packed with real-world numbers, examples, and fresh perspective—especially for branded shows, niche podcasts, or anyone tired of outdated monetization models.Topics explored in this episode:(03:33) Why CPM-based monetization doesn’t work for most shows(08:19) Better monetization models for niche and branded podcasts(15:24) Indirect monetization: backend offers, client conversion, and trust(22:15) When podcasting becomes your most effective nurturing tool(28:28) Real examples of niche shows generating serious revenue(33:23) Final thoughts: set your own rules and monetize with clarity

What if your podcast isn’t just content—it’s your most effective marketing asset?In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call.They share examples, strategies, and personal stories showing how a podcast can streamline sales, deepen relationships, and create evergreen value—without needing to “go viral.”Topics explored in this episode:(00:00) The bold claim: podcasting is your best marketing tool(01:52) How to multiply yourself with a podcast(04:39) Podcasts as part of your communication flow(06:33) Building trust without more meetings(08:19) Word-of-mouth and the hidden value of podcast content(09:23) The $30,000 client from 3 episodes(10:48) Nurturing through the buyer’s journey(11:58) Stop the 7-minute infomercials—deliver real value(12:48) The ROI mindset vs. long-term growth(17:40) FAQ episodes: the podcast content every business should haveThanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers:storyon.coSeth's LinkedIn The Real Brian:realbrianmedia.comTRB's LinkedInrealbrianshow.comTRB's YouTube ChannelSubscribe and Listen to The Real Brian Show Podcast HERE:Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBgAny time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfzAffiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

Are you asking your audience what they want from your podcast? That might be a mistake.In this solo episode of Profitcast, The Real Brian shares three crucial actions every business podcaster should take immediately: lean into your expertise, speak with confident authority, and actually deliver exceptional value. He challenges conventional advice and reminds us why your podcast’s success depends on your clarity, not crowd-sourced content ideas.Whether you're just launching or stuck in growth limbo, this episode is a sharp kick of clarity to help you stand out, serve better, and profit intentionally.Topics explored in this episode:(00:00) Why asking your audience what they want can backfire(01:45) The power of expert-level experience(02:28) Confidence vs. cockiness(03:49) The real impact of delivery(05:34) Why value > hype(06:47) Personal story: how Pilates changed my life(07:25) How to apply the 3 keys to your podcast(08:00) How to work with Brian & SethThanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers:storyon.coSeth's LinkedIn The Real Brian:realbrianmedia.comTRB's LinkedInrealbrianshow.comTRB's YouTube ChannelSubscribe and Listen to The Real Brian Show Podcast HERE:Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBgAny time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfzAffiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow

If your podcast audience isn’t growing, you might want to niche down.In this episode of Profitcast, Seth Silvers and The Real Brian talk about one of the most common and costly mistakes in business podcasting: trying to reach everyone. They explore the power of creating content for a specific person, why general messaging falls flat, and how to align your show’s content and packaging with the audience you actually want to serve.This episode of Profitcast will help you sharpen your message, focus your strategy, and finally reach the right people with your podcast.Topics explored in this episode:(01:19) Defining your audience in complex businesses(03:22) When your message and packaging don’t match(05:29) Why audience alignment takes discipline(08:49) Create your podcast for one person(11:19) Speaking to “you,” not “everyone”(14:42) Specificity is how podcasts grow(18:06) Aligning your strategy with what you really want(22:38) Targeting a focused audience, even inside a broad one(27:21) Solve a specific problem for a specific person(28:22) Set clear expectations—and meet them(29:27) Your ideal listener might be you from two years agoThanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more. Seth Silvers:storyon.coSeth's LinkedIn The Real Brian:realbrianmedia.comTRB's LinkedInrealbrianshow.comTRB's YouTube ChannelSubscribe and Listen to The Real Brian Show Podcast HERE:Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBgAny time you purchase something off of Amazon, please consider using the Profitcast affiliate link: https://amzn.to/4kyVYfzAffiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!Ecamm Live for Streaming: https://www.ecamm.com/mac/ecammlive/?fp_ref=realbrianshow