The Importance of Color with Color Forecaster Kate Smith

The clothes you wear, the car you drive, even how you feel. It's all dictated by colors. Colors that Color Forecasters like Kate Smith predict years in advance. In the episode of Profoundly Pointless we explore the importance of color. We talk how different colors affect your mood, how brands use color to get you to buy things and how color forecasters predict the next big color. Contact the Show 00:00: Introducing Kate Smith 01:21; The Importance of Color 03:21: Why We See Colors Differently 04:54: The Psychological Impact of Color 08:34: How Brands Use Color 11:06: Color Forecasting 14:54: Color Hues 16:49: Color and Your Personality 19:43: The Future of Color Learn more about your ad choices. Visit megaphone.fm/adchoices