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Proof of Concept
Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance
Chelsea Russell — Inside the Cardboard Jungle
NOV 10, 202614 MIN
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Description
Before a judge ever lifts a glass, thousands of bottles have to arrive, get unpacked, get checked, and land in exactly the right category. Chelsea Russell runs that operation. As Warehouse Operations and Volunteer Manager at The Tasting Alliance, she turns what she calls a very organized cardboard jungle into a competition that runs clean. In this episode, she talks about what it takes to classify a bottle correctly, why that decision matters more than most people realize, and the volunteers who make the whole thing move.

