Molly Horn, Total Wine & More — What Actually Sells

Molly Horn spends her days watching what people actually buy. As Head of Mixology, Spirits Education, and Celebrity Events at Total Wine & More, she knows what pulls someone toward one bottle over the twenty next to it — label, price, word of mouth, or something harder to name. In this episode, she gets into how that view from the retail floor shapes the way she judges at the San Francisco World Spirits Competition, and what the gap is between a spirit that wins a medal and one that uses that medal to win a customer.