<p>It&apos;s true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.<br/>Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.</p><p>Thank you note from Peter Woolfolk, Producer and Host.</p><p><a rel="payment" href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=RFN4XQNRFSW74&amp;source=url">Support the show</a> (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)</p>

Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Pets in PR & Marketing Campaigns? Yes!! And It Pays Off!!!

MAY 1, 202136 MIN
Public Relations Review Podcast

Pets in PR & Marketing Campaigns? Yes!! And It Pays Off!!!

MAY 1, 202136 MIN

Description

It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.
Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.

Thank you note from Peter Woolfolk, Producer and Host.

Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)