What if supermarkets could end food poverty? The Iceland Food Club story | Hilary Berg

What does it take to turn a good idea into meaningful social change? And how can businesses work with communities to tackle real-world problems like food insecurity in ways that create lasting impact? In this episode, Becky is joined by Hilary Berg, a social innovation leader whose work spans initiatives including Iceland’s Food Club and projects with Alder Hey Children’s Hospital. Drawing on her experience bringing businesses, charities and communities together, Hilary explores what it really takes to move from good intentions to solutions that make a difference. In this conversation, you’ll hear why effective social innovation starts with listening to the people experiencing a problem, how the right partnerships can turn an idea into action, and why testing, learning and adapting are essential to creating solutions that work. Hilary also shares insights on building support within organisations, challenging traditional ways of thinking, and creating social impact that can grow beyond a single project. This conversation provides a wealth of practical advice for business leaders, sustainability and CSR professionals, and anyone looking to make social impact more meaningful, collaborative and sustainable.