Two Ways We Jump: Speed and Certainty

In this solo episode of Quality during Design, Dianna looks at two reasons product development teams jump from a partial understanding of a problem to a committed solution: speed and certainty.  Fast prototyping, generative AI, and 3D printing can make building feel harmless, but activity only creates value when it answers a specific question and informs a decision.  Certainty can create the same design fog more slowly, when familiar customers, old requirements, or past successes are treated as current evidence without being checked.  The practical question is not whether teams should act, but whether their action is connected to learning and whether they are prepared to change course. YOUR CHALLENGE Take one customer assumption your team is relying on and ask: “When was the last time we checked it against current behavior?” Then identify what evidence would cause you to stop, change course, or revisit the solution. RESOURCES Season 7 episode kickoff — Why Do We Jump? About the Moment Before We Commit - Deeney Enterprises Related episode with Ashley Roach — When Building Gets Cheap, Decisions Matter More, with Ashley Roach - Deeney Enterprises For more highlights, visit the blog post: deeneyenterprises.com/qdd/podcast/s7e3 Send us a message Work with Dianna I help product development teams build quality into the front end when it's cheap and easy, not late when it's expensive and painful.  Book a 20-minute discovery call with Dianna's calendar. Whether you're navigating the "fuzzy front end" of product development and want to explore a workshop or advisory partnership, or you'd like to be a guest on this podcast. You'll leave with a summary, relevant resources, and a clear path for next steps within 24 hours.  Pierce the Design Fog (piercethedesignfog.com): my book on aligning cross-functional teams, defining clear design inputs, and accelerating product success. NIEA Finalist Award, reviewed by PDMA. "Great for fans of Tony Fadell’s Build, David H. DeWolf and Jessica S. Hall’s The Product Mindset."-BookLife Reviews (Publishers Weekly) Connect with me: I'm most active on LinkedIn.  Free Resources for Subscribers Subscribe to the Quality during Design digest — https://newsletter.deeneyenterprises.com — for monthly actionable highlights, plus access to the Strategic Quality Integration Checklist (a free self-assessment download) and my Swipe File Vault.