Mid-Launch and Honest: Behind the Quilting on Video Launch with Andi Stanfield

Send us Fan Mail  Andi Stanfield is two weeks into the launch of her new book, Quilting on Video, and she pulls back the curtain on what that actually looks like. She and Tori talk about why a YouTube coach wrote a book, why the printing and shipping phase took longer than she expected, and which channels she’s using: her True Blue Quilts audience, a Discord community, a new Instagram and YouTube channel, and a dedicated email list. They also get into the early delays, the early reader feedback, and the launch party on Zoom on Saturday, November 21, at 5 p.m. Mountain (7 p.m. Eastern). Book buyers get a giveaway entry.  Get Your Copy of Quilting on Video: https://truebluequilts.com/product/quilting-on-video-paperback/  Register for Andi's Quilting on Video Launch Party: https://truebluequilts.com/product/book-release-party/ Hear Andi's Book Story:   Mentioned her book for the first time: https://www.buzzsprout.com/2220335/episodes/18693215-let-us-reintroduce-ourselves-meet-2026-andi-tori Andi and her book at h+h americas: https://www.buzzsprout.com/2220335/episodes/19223641-was-it-worth-it-what-5-quilting-professionals-learned-at-h-h-americas  Sharing about her book writing project: https://www.buzzsprout.com/2220335/episodes/19273734-season-6-recap-our-longest-season-yet Andi's in the trenches of writing: https://www.buzzsprout.com/2220335/episodes/19809514-we-re-back-for-season7-big-changes-fresh-start-and-industry-events Kaitlyn Fritsch, who helped give feedback on Andi's bok shares about it: https://www.buzzsprout.com/2220335/episodes/19838255-behind-the-scenes-with-kaitlyn-fritsch Andi's book is almost ready to buy!: https://www.buzzsprout.com/2220335/episodes/19838740-getting-started-on-youtube-quilting-on-video  Andi's book is ready!: https://www.buzzsprout.com/2220335/episodes/19948813-the-best-place-to-show-up-online-for-quilting-businesses  Chapters 00:00 Andi’s *Quilting on Video* launch, still in progress 02:10 Why turn YouTube expertise into a book? 04:14 Nine months writing, three months preparing to publish 07:12 Using community, email, Discord, and new social channels 11:24 Advanced readers and the creator network behind the book 13:00 Early reader feedback and launch-day shipping delays 17:24 A practical reference book and a Zoom launch celebration 19:50 Workshop proposals and early sales 21:56 Why book marketing continues long after release 24:09 A preview of what comes after the launch party Want More Quilting Business Content? 🔗 Join us on Patreon for exclusive perks 🔗 Grab Andi’s book, Quilting on Video  🔗 Grab Tori’s book, Workshops Unleashed  📌 Follow us on Instagram Co-Hosts: Tori McElwain @heytori.tech & https://www.heytori.tech/ Andi Stanfield @truebluequilts & https://truebluequilts.com/  Support the show If you want more support with your quilting business, make sure to hit follow.