LinkedIn Company Page vs Personal Profile: What to Post Where

Should it go on your company page or your personal profile? It’s one of the questions I get asked most, so this week I’m going right back to the start. Think of LinkedIn like an in-person conference. You’re the person having the conversations. Your company page is the sponsor booth you send people to when they want to know more. Both matter, and they do different jobs. In this episode: The difference between a personal profile and a company page Why solopreneurs still need a company page (hint: it’s the only way to get your logo on your profile) The product tab most software companies don’t know about, and why it’s ideal for landscape demo videos Personal profile content = conversation. Company page content = your marketing message, made useful Why you should share your team’s posts to the company page Content ideas for law firms and manufacturers How to run a LinkedIn Live panel from your company page, and repurpose it into posts, clips, blogs and newsletters What’s new on LinkedIn: Microsoft Copilot can now suggest updates to your LinkedIn profile, with one click to apply them Bold text is rolling out in posts. Less is more, folks Plus: why was there a turkey wandering the footpath at Harvard? Timestamps: 00:00 Welcome 01:00 Personal profile vs company page 02:00 The conference analogy 03:00 The product tab for software companies 03:30 What content goes where 06:00 LinkedIn Live panels and repurposing 08:30 What’s new: Copilot and bold text 10:30 The Harvard turkey 11:50 The new community Links: Get the book, Raise Your Visibility on LinkedIn: louisebrogan.com/book Join the Raise Your Visibility community (£45/month for founding members): https://www.louisebrogan.com/momentum Want us to handle your company page content for you? Book a call: https://www.louisebrogan.com/inquiry Copilot tutorials on YouTube: www.youtube.com/@louise_brogan